All products

Joico – Dream Blowout 200ml Add serious shine and smoothness to your hair with Joico Dream Blowout. This innovative blow-dry cream helps reduce dry...

Joico – Dream Blowout Glass 59ml Achieve smooth, shiny, and frizz-free results with Joico Dream Blowout Glass. This lightweight blow-dry crè...

Shine-boosting Flip Turn is the spray that never flakes out on you. Work all the angles with ease –the innovative nozzle does the job for you.Ultra...

The minute you shake it, you’ll know this radically different liquid-to-powder texturizer is getting ready to deliver satiny, drama-filled, volumin...

Shield your hair from heat damage with Joico Heat Hero, a lightweight thermal protection spray designed to defend strands from styling tools while ...

This light-hold humidity-buster works tirelessly, depositing an invisible, 24-hour shine-shield of frizz and static protection over all your hard w...

HydraSplash is designed to provide 24-hour hydration to thoroughly replenish moisture, shine, and softness without weighing hair down. Fine, dry, b...

Forget about those dense, overly-creamy moisturizing formulas that leave dry, fine hair flat and lifeless. HydraSplash Hydrating Conditioner brilli...

A unique gelée treatment, powerful enough to create a wave of healthy hydration without overpowering delicate strands. Hydrating Gelée Masque is th...

Perfect as a pre-blow-dry leave-in after your cleanse and condition routine, this replenishing hydrator delivers a dose of nourishment and banishes...

HydraSplash is designed to provide 24-hour hydration to thoroughly replenish moisture, shine, and softness without weighing hair down. Fine, dry, b...

Even fine-to-medium hair gets thirsty…and deserves a tall drink of water that doesn’t make it fall flat. The luxurious lather of HydraSplash Hydrat...

Joico InnerJoi Hydrate Conditioner 1000ml  Restore softness, shine, and hydration with Joico InnerJoi Hydrate Conditioner 1000ml, a professional sa...

This va-va-voom mousse builds extraordinary, crunch-free volume in any masterpiece you can dream up; while instantly infusing hair with sumptuous v...

Everything fine hair could want from a conditioner: a formula with powerful detangling ingredients designed to create full, airy, touchable body wi...

Everything fine hair could want from a conditioner: a formula with powerful detangling ingredients designed to create full, airy, touchable body wi...

Big, bouncy, and brimming with body; it’s the dream that’s now a reality for fine, thin hair. Long-lasting, full, lush, manageable strands come to ...

Big, bouncy, and brimming with body; it’s the dream that’s now a reality for fine, thin hair. Long-lasting, full, lush, manageable strands come to ...

Dreaming of bigger and better hair? Here’s the hero that swoops in with body, bounce, and brilliant fullness, while saving you from the sticky, cru...

Hair that’s tough, tenacious, thick, even coarse at times needs a styling gel that will fearlessly stand up to its feistiness. This firm-hold formu...

JoiMist Firm locks in Level 7-10 style and locks out the elements that can ruin your style for a stay-put finish that can stand up to humidity and ...

Your blowout’s looking great. And you want it to stay that way, without resorting to a bulletproof layer of hairspray that paralyzes great movement...

Need a hair-refresh? This deeply detoxifying shampoo clears the way for shiny, bouncy, healthy-looking hair by gently, yet effectively removing the...